Rob Zucker

Winning Strategies Washington


Rob Zucker is an expert on public health funding and policy, working extensively on expanding access to Substance Use Disorder (SUD) treatment and the federal response to the opioid epidemic, including policy, funding, and reimbursement. Rob manages an array of WSW clients including SUD treatment providers advocating to expand access to care and life sciences innovators on ways of expanding access to life-saving naloxone. Rob also works on higher education policy for several of WSW’s institutions of higher education, helping guide them on authorization and appropriations matters that directly affect student access to a college education.

In addition, Rob spent several years on Capitol Hill in both the House and Senate, including working as an Appropriations Associate for Rep. Steve Rothman (D-NJ), a member of the House Appropriations Committee. This experience helped Rob develop his expertise in the issues of importance to WSW’s public sector clients, including counties, municipalities, and public commissions, such as infrastructure, flood control, and federal funding. Clients rely on Rob’s particular skills related to stakeholder and third party engagement and coalition building, as well as his ability to plan and execute multifaceted lobbying and advocacy initiatives.

Rob has close relationships with a number of staff and Members on key congressional committees, including House and Senate Appropriations, Energy & Commerce, Ways & Means, HELP, and Finance. He has also developed working relationships with key personnel at a number of agencies including HHS, ONDCP, CMS, and the Army Corps of Engineers.


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